Craig Roers

Director of Marketing

Craig joined Newman Long Term Care in November 1997. He joined our team as a temporary employee, but his talents quickly earned him a position as a full-time employee. Having learned every aspect of the long term care sales process, Craig was promoted to Newman Long Term Care’s Leadership Team in November 2008, where his creativity and problem solving skills could benefit the entire organization.

Craig spent his first years at Newman Long Term Care as an internal wholesaler. He worked closely with brokers to provide them guidance on plan design, underwriting pre-qualification and marketing. In this role, he also began developing educational tools and resources for agents. This lead to him taking over the role of developing and maintaining content for the company website.

As the Director of Marketing, Craig is currently responsible for creating and implementing the marketing strategy and branding for Newman Long Term Care. He distributes our marketing messages to brokers and consumers through multiple channels including: radio advertising, weekly newsletters, website and social media, printed marketing collateral, tradeshows and seminars, and calling campaigns. He works with insurance company wholesalers, key accounts and outside vendors to coordinate and implement training and educational opportunities for brokers and consumers. He is responsible for marketing campaigns to recruit, attract and retain brokers and consumers. He works with local and national media outlets to create and publish articles on long term care insurance featuring our company. Successful feature articles and quotes have appeared in the Wall Street Journal, Kiplinger’s Personal Finance, Money Magazine, StarTribune, Pioneer Press, Minneapolis/St. Paul Business Journal, Twin Cities Business, Minnesota Women’s Press and Minnesota Monthly.

Craig’s quiet demeanor at the office masks his other creative talents. Craig is also a nationally touring stand-up comedian who performs regularly at comedy clubs and colleges across the country. His peers have called him one of the best joke writers in the country. When he is not creating marketing campaigns for Newman Long Term Care, he can be found on the comedy circuit opening for well-known comedians such as Tom Arnold and Louie Anderson.