Give the Gift of Long-Term Care Planning this Valentine’s Day

Richfield, Minn. (PRWEB) February 02, 2012 – Whether it’s with a partner, child or friend, Valentine’s Day celebrates the love people share with others. This year, Newman Long Term Care suggests that people show their devotion to loved ones with a solid long-term care plan.

“Since the majority of Americans turn to their spouse or children when a long-term care event arises, this is an issue that impacts entire families and communities,” said Deb Newman, founder of Newman Long Term Care in Richfield, Minn. “Individuals who invest in long-term care insurance are not just protecting themselves, they are also protecting the people who would have to make the physical, emotional and financial sacrifices to provide them with care.”

According to a joint study by the AARP and the National Alliance for Caregiving, almost one-third of Americans provide some type of informal caregiving to a parent or loved one. This means that roughly 65.7 million adults play a caregiving role, with the average caregiver age being 49. Given the prevalent role families play in providing long-term care, people often discount long-term care insurance because they don’t understand its real purpose, according to Newman.

“The true value of this type of insurance is about protecting your family’s wellbeing,” Newman said. “The toll on people caring for loved ones in poor health can be horrendous. Caregivers tend to have higher levels of depression and perceived stress as well as lower levels of self-efficacy than non-caregivers. A lot of caregivers also have to adjust their careers by working less hours or giving up their jobs completely, which can obviously greatly impact a family’s finances.”

Many people don’t think about how their own health and wellbeing will be affected when they volunteer to care for an ailing spouse or parent. While long-term care insurance can’t replace what families do, it can build on existing support by offering caregivers financial compensation, caregiving training and other helpful services that make providing care easier.

Investing in a long-term care policy also allows consumers to protect their loved ones from economic woes such as negative inheritance, which occurs when adult children dig into their own pockets to pay for health and long-term care expenses for aging relatives who cannot afford it on their own.
“Negative inheritance can be extremely difficult for adult children because they are essentially using their own retirement funds to pay for mom or dad’s care,” Newman said. “Even if children need to help cover premium costs, the expense will likely be much smaller than paying the full price of a nursing home room or a home health aide, which costs an average of $75,000 a year.”

Although long-term care insurance is not for everyone, more people are starting to use this tool to protect the finances and well-being of their families. More than 500,000 Americans applied for long-term care insurance in 2011.

“A long-term care event can be a challenge for any family in any situation,” Newman said. “But long-term care insurance can lessen the impact by helping you protect the people that you love most on Valentine’s Day and all year long.”

About Newman Long Term Care

Founded in 1990, Newman Long Term Care has focused exclusively on long-term care insurance for more than two decades. The Minnesota-based firm is a national leader in the industry and currently sells long-term care insurance in all 50 states. For more information about Newman Long Term Care, visit


Craig Roers, Marketing Manager
Phone: (612) 454-4406

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